In the corporate world, a good recommendation goes a long way, and what is the internet if not another branch of business for the big fishes in the sea that is called the market. The referral in digital marketing refers to the process of one website being referred by another to the customers or visitors and the Referral Traffic is defined as the traffic which comes to your website through other websites when someone finds a backlink to one of your pages or the main page itself and clicks on it.
It is not really important that the traffic must come through backlinks. This is one link-building technique that can also be performed without partnering with other websites. You can just go on other forums, blogs, media, or social media and leave your links their which in return will bring guaranteed contribution to the incoming traffic, however little.
Just like the method of link building is extremely important for Search Engine Optimization, Referral traffic, which is the desired result of the process of it, is important as well. If the referral traffic does not help in gaining points in the ranking game of SEO, then the whole process of link building is pointless.
But link building is important as well as Referral traffic. It is one of the main techniques that bring in traffic from sources outside of search engines and that is why it is categorized as an Off-Page SEO method. But the major difference between the referral traffic and the one that is driven by the backlinks is that the former one is always good for your website.
It only turns into something positive for you if the visitors buy a subscription or make purchases. There are Analytics tools from major search engines like Yahoo and Google to find out if the right kind of referral traffic is coming on your website. These tools are free of cost and easy to use.
The referral traffic helps in more ways than you can imagine and one of them is giving you an idea of what kind of traffic is coming on to your website from the other websites.
You can inspect the kind of content that those websites are creating and what kind of audience is coming from them to you if you are using an analytics tool. The content must be altered according to the needs of the visitors because that is the only way to gain more organic traffic.