We are all familiar with the saying that the customer is always right. While the saying is not entirely true since it is the business owners and employees that know the best about the products and services that they provide but it is a great way to understand that needs of the customers should always be your first priority.
While the above saying is famous worldwide and has been said by people across centuries and generations, there is also a lesser-known saying concerned with the field of writing (also cinematography) and thus the Search Engine Optimization (SEO); Content is the king.
These two saying should be kept in mind by anyone who is doing the keyword research but the most important is the point of view of the customers and that should be reflected in that as well.
Whether your website is linked to your business or simply a vessel to provide information to the needy, the foremost thing you keep in mind while producing the content is that you always provide what people are usually searching for because it is common sense to cater to the needs of customers and visitors and present it the best way possible.
Unless you have something revolutionary that even the general public does not know they need. If you specialize in selling products, there should be a strong connection between your customer, products, and the content you are using for the marketing.
Now take the example of the textile industry, cotton products sell the most in the hot area and woolen in those that record the lowest of the temperatures.
When someone looks for jackets online the topmost thing in their mind is the comfort and the budget that is not higher than the common standards. If you sell jackets with the title and keywords like “leather jacket in the budget-friendly price range” you have higher chances of attracting a crowd.
On a similar note, if you are producing the content that tells the disadvantages of Search Engine Optimization and tries to discourage website owners from optimizing their content, you will have smaller to no chances of grabbing a rank on Search Engine Result Pages since everybody in the field of Digital Marketing knows how important it is to do it.
Even the search engine encourages it. The only chance you will have for gaining any audience by that type of content is if someone deliberately searches for it or someone with no knowledge in this field accidentally comes across it and thinks it is true.