The most important part of Search Engine Optimization is the interest of the users and the visitors that come to your website looking for relevant content.
The whole of your efforts to optimize your website to rank higher on the Search Engine Result Pages (SERPs) is worthless if you do not put the demands of the general public ahead of your area of expertise. What these demands are and how do you find out about them is not as difficult as you may think.
You don’t have to go asking people what kind of content they want you to produce. Modern-day technology has ensured that you can take the feedback of your customer through the internet, saving your money and time (yours as well as your customers, it takes literally no effort from them. Thus it is convenient for both of you).
The Keyword Research is the name of the process that lets you know the love interest of the general public on the internet.
The first and the most basic step to do keyword research is to go on a search engine (preferably Google) and there start typing anything related to the field about which you are producing your content.
Google Autocomplete is your best friend here. When you start typing anything it starts predicting the phrase you may have been looking for based on whatever you have typed and what are the most searched topics related to that. The basis of these predictions by Google is your personal search history as well as those of the majority of the users. The most searched topics come on top of the predictions and help you understand where the real interest of the users lies.
There are many other ways to do keyword research but the importance of this process should also be discussed thoroughly. Let us take the example of food recipes and blogs. If you are writing about food for a geographical area that has citizens of certain ethnicity and religion as the majority of the population, you will not garner any audience by writing about the recipes of the dishes that is shunned by them, is simply unpopular, or have ingredients that are not grown and even imported there.
Keyword research is important because you need to know what your target audience is looking for if you really need to cater to their needs. The next step is to create the content of your website in accordance with those keywords instead of writing the content first and then trying to fit those keywords in it.