Google is always developing its search engine to make it more and more convenient for the users and one of the main functions that come to mind when we talk about those efforts is Google Suggest or as it is popularly known; Autocomplete.
It is a feature that is provided everywhere on Google where is a search box, does not matter if the device is mobile or not, and it is available on both IOS and Android. It is a simple tool to help you in case you have any confusion about the keywords or the phrase you are trying to type for your search.
From launching it as an experiment in 2004 to making it a permanent part of the system, Google has come a long way to provide help to its’ users in every possible way.
When you start typing in the Google Search Engine, there is some top suggestion that is presented to you in the bars below and these are all guessed on the basis of whatever you have typed in the search box until now.
These suggestion doesn’t come naturally as the search engine is a machine that needs to be fed information. All those suggestions consist of the most searched terms in recent times and are the keywords that can be and are used for the Search Engine Optimization (SEO) process. Google only suggests what is trending and what is trending is always a part of the SEO.
As it is with all the other search features, the autocomplete is concerned greatly with the geographical areas, and typing Royal wouldn’t make it suggest Bengal Tiger if you are sitting in Britain, the most likely suggestion, in that case, would be the Royal Family of England.
Even though another factor that plays an important role in autocomplete is your personal search history, it is still an effective tool for keyword research. The above factor takes effect only if you are typing something similar to one of your previous search results that too mixed with the most searched terms.
As a website owner, this helps you in understanding what search terms will be useful for your content and will help you in ranking better on the Search Engine Result Pages. And if you are a renowned name in your field, there might be a controversial term related to you in the autocomplete suggestions.