Sometimes different roads can take you to the same destination. Some are pleasant paths that make your journey memorable and some of them are shortcuts that take you to your desired location as early as possible.
Keywords Stemming is the digital world’s saying that the paths to success are multiple and many of them are rooted in the same origin (Stemming stands for the Stem of the trees. It is an effective tool used for finding the variable keywords by experimenting with the already popular ones.
The English language is not merely a language but actually a blend of several cultures and ethnicities. That is why it is easy to use it in a way no one in a million years has done so.
When you take a word, for example, Cars, you can use other forms of it as well for your keywords.
Similar words and phrases such as Automobile, Vehicle, Four Wheeler, and even transportation machine can be used in your content to avoid the unnecessary and grammatically incoherent repetition and bring variety to it.
It is like a wide road that is divided into several smaller ones, each going in different directions; on their separate paths but they all meet at one point and bring all the traffic (in your case; organic traffic) there.
In the digital world, that point of the meeting is the content on your website and the traffic in the virtual world is always a welcome sight unlike in the real physical world. These are the extra profit that you gain by bringing variety into your content.
The basic rule to apply Keyword Stemming to your website’s content is to add prefixes and suffixes to the keywords and also use the plural forms since Google is able to identify the synonyms and antonyms as well thanks to their advanced algorithms and learning methods that make them adaptable and capable to cater to the needs of the complex human mind.
The practice of using a single keyword over and over again in the same piece of writing makes it boring and lowers down the quality of content and your ability to be creative.
That is called Keyword Stuffing, which in the meaning itself does not point to something Google would think is a plus point. The process of Stuffing only achieves the very goal that should not be on your list and agenda. That is the reason variety in the content, as well as the keywords, are essential.