When you get to know about Search Engine Optimization how much it really matters to your website, you also realize how long the process of getting a high ranking really. Some people decide that the process is simply not worth it and decide to take shortcuts.
As we all know, shortcuts almost always refer to methods that are unethical and illegal. This means the same thing in SEO. There are two categories of methods, techniques tools which are divided on the basis of their being ethical and unethical. The ethical ones are called the White Hat SEO and the unethical ones are the ones who we refer to as the Black Hat SEO.
We all know that SEO is all about the search results on the search engines. The results come out either organically or inorganically. One thing to remember here is that the website using white hat SEO will be in the organic results and the websites using black hat are put into the inorganic results.
There may be many complications and a need for clarification and categorization between these two to understand the fundamental differences between them.
The organic results on a Search Engine Result Page (SERP) consist only of the websites that have used the hard-working methods to gain the ranking like building backlinks with other reputed and trusted websites that offer quality content as a result of thorough research and extensive knowledge, using appropriate keywords on the right places and offering convenience to their users.
While on the other hand the inorganic search results consist mostly of the websites that have paid money to come on the top followed by the ones that have used Private Blog Network backlinks or paid backlinks and their content have spamming related keywords.
According to the experts, the best way to do optimization is to use the white hat SEO which will land you in the organic search results which in turn will only attract the organic traffic towards your website.
Being a part of the inorganic result oftentimes leads to search engines blacklisting you and putting you out of their consideration for organic top rankings. The other paid services under the black hat SEO that put you in inorganic results are Pay Per Click, Cost Per Click, and classified ads.
The only benefit of inorganic results is ensured instant attention and traffic for your website but if you wish to remain long in the same business, you should be leaning towards white hat methods.
