As a tool of SEO, Private Blog Network has been effective in the past since they are built on the domains of the left to expire or sold after the organization went bankrupt or simply out of business. The name of an organization or business usually lives longer than the business itself if it managed to catch the limelight once in its’ prime. These domains are auctioned and then used for building a network of private blogs that has the sole purpose of increasing the SEO rankings. As you can see it is a fraud scheme to use some other prestigious name to gain for yourself a name in the market and that is why Google has put the PBN backlinks into the Black Hat SEO.
It is a certainty that one website or blog is not enough to fulfill your heart’s desire if you are using an illegal method and that is what always happens in these cases as well.
No one uses one dead website or blog to attract traffic towards their main website, it is always a group. But how ethical these private blog networks are is a topic of debate since you cannot find a single system in the world which is 100 % corruption-free.
A little unethical trick from time to time has been adopted by people around the world to gain profits (no matter the size) even if it means they hurt other hard-working people (no matter by what margin).
The point is that your website will most probably bear a penalty for cheating if any of the search engines find out you are using PBN backlinks but still it is one of the most used methods of black hat SEO.
The reason why it is still so popular even after Google classified it as an illegal method is that it is extremely easy because of two reasons
- PBN backlinks are easy to make. To make organic backlinks, you need support and partnership from the website working in your field of work and it may prove to be a difficult task to gain their trust. But in this method, you can create as many links leading to your main website as much as you want.
- Organic backlinks take time to be created and the PBN come into existence as soon as you want them to be. They save a lot of time.
Even if pbn backlinks can cause instant success, they are not ethical and will cost you your ranking in optimization if you use them that is why experts warn us against them.