Firstly, we must know about what is Google penalty is before studying its types. Google penalty is a negative impact on a website for its search ranking based on Google’s search manual review or algorithm. In 2014, Google reported that over 400000 actions were taken against the websites every month by its spam team.
If suddenly, your website’s ranking is dropping unexpectedly then it may be disastrous for sellers, customers would prevent by visiting your website and obviously not purchasing your products.
Manual penalties V/S Algorithmic Changes
Manual Penalties or actions are those types of penalties when your website has a manual happening (by a human being) means that when a Google investigator individually visits your website and finds an issue.
There are many causes by which your website has given a manual penalty because the main reason is when you don’t follow the Google Webmaster Guidelines. When your website gets a manual penalty then you can get a message from Google that why did your website get this penalty and how to get the penalty removed.
An algorithm penalty may occur when Google makes some changes in its way of showing and finding search results then if anyone wants to search on Google it has to put a mathematical formula, known as an Algorithm. The formula (Algorithm) is linked to your website but Google changes the Algorithm from time to time to improve the service of search results.
Hence, in simple words, the manual penalty may occur when it is manually visited your website by a Google investigator and an Algorithm penalty may occur when Google changes the way of search results.
Recovery from the Google Penalty
When your website got a penalty from Google, your ranking status slip down in the list of the Google Search Result. But many times it does not recognize that your website got a penalty so ways of recognizing that your website is penalized are given below:
- Organic Search traffic or leads decreased.
- Your xyz website does not found on Google.
- Organic ranking for your brand keywords/terms or for your targeted keywords decreased.
- Google webmaster tool sends you an unnatural links warning message.
To avoid Google penalty you must follow these points below:
- Google provides you a Google Panda Recovery and it can recover your website by following ways:
- To find duplicacy, it can cityscapes your website.
- It also helps in blocking the crawl of that pages which cannot be fixed.
- It can also run its own crawler to finds and repair issues of low quality content.
- It can also check your rank baseline.
- Also recommending you to remove or update duplicacy or low quality content with fresh content.