What Is Google Penalty?

Firstly, we must know about what is Google penalty is before studying its types. Google penalty is a negative impact on a website for its search ranking based on Google’s search manual review or algorithm. In 2014, Google reported that over 400000 actions were taken against the websites every month by its spam team. If […]
What Is Google Analytics In Digital Marketing?

Have you ever done any research on tracking data for your website? If yes then you might have come across Google Analytics but are you aware of what exactly does Google Analytics does? To know more deeply about Google Analytics in Digital marketing, keep reading this article till the end. Well Google Analytics is a […]
Why Is Digital Marketing Preferred Over Traditional Marketing?

Digital Marketing is the way of using the internet or web-based resources to broadcast information about a firm’s products or services to its potential customers. Digital marketing uses social media, email, advertising displays, and Search Engine Optimization (SEO) among others. As the internet has spread fast, digital marketing has become an important tool to grow our businesses. […]
What Is The Https SSL Update? How Does It, Impact Seo?

Secure Socket Layer (SSL) Certificates were earlier used only in credit cards since a secure and non-vulnerable connection was needed to ensure the security of the user’s personal details. Then it was included in the web browsers as well when the cyber-crimes became prevalent and solid protection of security for the websites as well the individual […]
What Is Canonical URL In SEO?

In this age of technology, we are living in two worlds; one is real and the other world is virtual. Just like there are many people in real life who share a single name, several websites also share a common URL. Sometimes this causes confusion if even two of those persons are brought together and […]
Why Do You Need A Mobile-friendly Site?

Search Engine Optimization is a groundbreaking and revolutionary method introduced by the top search engines like Google, Bing, and many more. The purpose of this technique is to customize the experience of each and every user by providing them exactly the data and information that they want instead of giving them options to settle for. […]
What Is Data Highlighter In Webmaster Tools?

So far we know that the Structured Data was implemented to make the job of Google Bots easier since it is impossible for them to read and understand the content of a website that is in Hypertext Markup Language (HTML) but Rich Cards were developed to make the Google Search Engine Result Pages (SERPs) look inviting for the visitors with less […]
What Is Structured Data In Webmaster Tools?

We have talked about how Google provides users with their best material first and behind that effort, there is a lot of hard work that is put by them. The larger part of the Google search engine and its’ algorithms are run by the Google Bots and as we all know, they are not as […]
What Is Link Bait In SEO?

Linkbait is considered to be one of the most effective link-building techniques since the sole purpose of this is to create quality content that will make other websites come running to you to create backlinks. It is one of those kinds of methods that focus on the quality of the content rather than focusing on […]
What Is Google Dance?

Much like today’s millennial slang, Google dance is a term that does not have a technical or deep meaning but a creative one instead. Just in accordance with the millennial style of language. Technically it is an unofficial name for the index update feature of Google which was used by them till August 2003. But […]