Advertisement is one of the most effective methods of promotion in this time of technology. From celebrities to businesses all make use of different and unique methods of promotions. One of the most prevalent forms of promotion is classified advertisements which are mainly seen in newspapers and magazines.
One of the many reasons behind the huge success of this form is the popularity and trend of the newspapers as one of the most trusted media.
This century has seen a rapid and over-the-top rise in the number of people who read daily newspaper religiously and that is why it was thought of to start putting advertisements in there. When the newspapers spread to online portals such as search engines, browsers, and Facebook, so did the classified advertisements.
It is basically a tool to promote, inform and create awareness about a particular topic, product, or service.
They are often put under a huge headline with a large font that either says ‘Classified’ or ‘Classification’ so the general public does not mistake them for the actual news. There are many types of these ads and they are:
- The first one is the plain and simple classified ad for which you are charged based on the number of words or lines. Sometimes they are determined by the space a box takes. They can also be called the classic ads as they were the most primary form.
- If you want pictures and brand logos in the advertisement, you will be charged extra. The colors can be included and the size of the advertisement can be increased depending on how much you are willing to pay.
Based on the need of the people and businesses that pay to put these ads online and offline, the following categories are determined.
- One of the most effective uses for classified ads are for the businesses who have since the beginning of this trend made proper use of this.
- Matrimony is another large market for classified ad, lot of people finding brides or groom often turn to this form of media to seek help.
- In old movies, people are seen looking for job in the newspaper. It may seem an outdated idea now but it was the only hope for many people in the years gone by.
- Another market that made a lot of profit using classified advertisement is the property dealing. Buyers and sellers have always been great in number in the classified ads.
- Now it may seem an odd thing to say but even the death of news were brought to people through the newspapers not long ago. Obituary used to have a special section in the classified advertisement corner.
