Earlier days, websites were ranked up according to the number of keywords used repeatedly which was considered as keyword spamming where many people use keywords repeatedly by which Google losses its ranking factor, so Google introduced links as a ranking factor on the website as those who have a more relevant link, inbounding links or external links will be ranked.
Good links
The pages that have more quality or authentic links on a website and which are likely to be viewed favorably by search engines that links are considered as good. Even if links were not a ranking factor is a good link.
Also, good links mean that the link increases the site’s credibility and pays a customer to the site.
It should also consider that if a link page has a bunch of unrelated sites which are forced to other sites which may be unauthorized will give a negative impact and there will be less traffic, people will not be willing to visit that site. Due to unauthorized links, Google may ban that particular site. It’s probably not a good link.
Bad links
Bad backlinks are considered unauthorized or not so trusted according to webmaster guidelines.
Bad links may cause forcefully to visit their particular site to increase the ranking in Google. These links were violating the website. So, to prevent from violating Google launched the Penguin algorithm to improve rankings and penalized webpage that is associated with these bad links.
How to remove bad backlinks?
For removing bad backlinks from the sites, first, we have to find which links should be removed or the links which are unauthentic must be removed for that many resources are available nowadays which are both paid as well as free.
Mainly used tools to find the links are provided by Google itself that is Google Search Console (Google webmaster tools). Through this tool list of unwanted websites can be viewed.
Some website is also useful so searching should be done accordingly but some are harmful or want to build a high rank through our site, so links that have no connection to our site must be removed.
To do this, steps should be followed:
- Open webmasters in Google and sign in
- Go to “links to your site” option under search traffic and find that link.
- Copy and paste that link in a text file.
- Then use the disavow tool in Google Search Console and submit the URL of the site which must get rid of bad links.
- Submit the text file that contains the link to unwanted sites.
- Finally, it will take a few days to remove links from the website.
