Importance of the link building has been always advised by the experts for Search Engine Optimization and with a lot of effort and promotion it reached the level where different kinds of agreements for link building have been developed in the form of reciprocal links.
A reciprocal link is more than an agreement, it is a bridge that gaps the distance between an unknown website and the popularity.
It can also be seen as the tool used by Google to crawl through the website in order to rank them. By reciprocal links, backlinks are created which traces two websites to each other and save the hard work for search engines as well as the users.
As a mutual agreement that only works for mutual and far-sighted benefits, reciprocal links work interconnected and can be used as proof of your website’s authenticity. Without them, it is possible that your website will never be found since the only way Google bots know how to crawl searching for genuine websites that are full of quality content is through these kinds of backlinks that take you from one website to another.
But it is also true that some of the backlinks have gone fruitless since Google changed its’ algorithm and decided to put more effort into finding quality content rather than relevancy.
Reciprocal links created for the sake of creating reciprocal links are not going to work wonders as one may hope for because they are exactly the kind of links that have been targeted by the bots.
But if the content that you are creating contains new information or has some groundbreaking research, it may be worth your while to team up with another reputed website to publish content in partnership with them.
If your reciprocal link is not a product of a greedy scheme and does not lead to a spammer website, you stand a fair chance of not getting tracked down and given a negative ranking instead of a positive one.
However, excessive use of this kind of link is also not a good idea just like buying any kind of reciprocal link. When bots reach your page the only thing they want to see is user-friendly content that is going to be worth their time and if your website succeeds in that task, it will pass the rank game test no matter what tool you used to enhance availability.