Important components of the PPC campaign
PPC stands for pay per click. The most popular form of PPC is search engine advertising. It is one of the models of internet marketing where advertisers pay money for each click on their ad. It is a way of buying visitors to your ad. PPC campaign has a strong ability to increase the business of your product
There are some key components for PPC campaigns:
- Keyword Selection
This process should take place in the early stages of Campaign creation. when you are trying to organize a PPC campaign, it will consume your time and expense. So it’s important to ensure that you get it right. Choosing the right keyword is an important part of your business. Commonly searched phrases can be identified by the keyword. You increase your chances of connecting with the users who are searching for the products or services promoted in your PPC advertising placement.
- Keyword bidding
Once you have selected the keywords for your PPC campaign, you must bid on them. A higher bid will increase the rank of the PPC campaign. You may want to start by bidding as high as your pay per click marketing budget will allow and make adjustments over time as you see results, as the competition for keywords is extremely high
3. The landing page
creating your landing page should include three things:
*good title
*great copy
*clear call to action
the title is very important because it tells your visitors that they are arrived in the correct place based on the copy they clicked on. The landing page is mainly targeted at traffic. The main purpose of the landing page is to generate leads for your business
4. Website Analysis
We couldn’t identify what happens when visitors visit our website by click through. But there is software available that helps to identify the PPC advertising visitors activity on your site
5. Good Offer
You need to give a good offer to your clients
6. Well written ad
Whatever the PPC platform, you need to create the best ad for each platform. It includes the style of ads, the format of writing, etc. Every time you make sure that your ads are created in the correct format and correct size.
7. Budget
It is not possible to go with a PPC campaign without a budget. First, you assign a small budget, then go with your PPC campaign, then proceed with alternations as you wish. Alternations are like continuing with your ad, stopping your ad or making changes to it
