Are you searching here and there to know what is the Best Method to Drive Traffic on the Website well, you are at the right place.
The Internet has almost become a ubiquitous phenomenon now. Any firm or organization, which sells its product or services, cannot afford to ignore its online presence. Online marketing strategies and presence ensure that businesses remain competitive.
Even non-business ventures need increased traffic to sustain their agendas and growth. To know more about how to drive traffic on the website, keep reading this article till the end.
Increased online traffic means the website and its associated content are sought after by most of the audience.
The purpose of visiting a website may be different, but high traffic on the website means one gets better insights into own marketing strategies, increased credibility, increased trust, brand building, etc.
However, an increase in traffic doesn’t always mean high engagement and conversion. There are a variety of factors that also influence the conversion rate over a website.
Some of the methods to drive traffic on a website are:
Perform On-Page SEO (Search Engine Optimization). A variety of SEO techniques could be applied to increase a website’s rank on search engines. These tactics mainly focus on getting Google rankings as almost ninety percent of searches are made on Google.
Write Insatiable Content. High quality and well-researched content is the most important requirement to increase online traffic for a page. If the content satisfies the queries of the visitor its ranking would also increase.
The people who are glancing through various websites to find answers to their queries may be satisfied with the content. This may cause them to frequent the site. They may also recommend the website to other people through word of mouth, online community forums, etc.
Build Backlinks. A Backlink to a website is a link or reference from another website. They should be made from relevant websites and should be genuine. More the quality Backlinks, the more trusted a website becomes in the eyes of a search engine. This increases the ranking of the website thereby drawing more traffic to it.
Post to Social Media. Social media could be leveraged to promote the concerned website. By writing useful content related to the website on popular social media sites such as Facebook, Instagram, Twitter, LinkedIn, etc., the social media audience could be engaged to visit the website. This can serve as a definite way to increase traffic to the website.
Include Hashtags in Posts. Be it on social media or on posts that promote the website or blog posts, attention-grabbing Hashtags could help generate traffic for a website. Such Hashtags help users to easily discover products or services offered by a website. The more the number of links, the more traffic one is going to get for the website.
Target Long-Tail Keywords. Long-tail keywords are queried by users who are looking for specific detail or product. Such keywords result in almost exact matches. Also, in most cases, the intent of such users is to engage with the website in order to achieve their objectives. By targeting long-tail keywords in our website’s content, users could be engaged more easily.
Learn from Analytics. Since most search engine queries are done on Google, the insight gained from Google Analytics (which is free to use) could be used to make an assessment of our efforts to increase traffic on the website.
By regularly checking our website’s analytics, we can easily identify which content and strategies work and which need improvement and which ones are not worth pursuing. We cab accordingly make amendments in our strategies to improve our website ranking and traffic.
Engage Online. By being active in online groups and websites which relate to our website’s purpose can help obtain more traffic. Comments, relevant answers to questions people are posting, fruitful conversations about the website’s field or industry can help engage with a community. this helps in getting our website more exposure and profile visits, especially on the social media pages.
If our social media page or profile contains a link to our website, then more traffic could be expected on our website.
The only precaution is to engage wisely, moderately and avoid posting links as it may appear spam tactics and may harm one’s website reputation. The goal is to engage firstly, increased traffic may be a result of it.
Answer Questions on Quora. Answering questions relevant to the website’s field of concern is a good way to tell people about the website. Preferred or liked answers have more credibility and the chances of increasing the traffic on the website increase.
Utilize Email Marketing. Emails could be used to send regular newsletters, offers and to stay in touch with the customers. Useful information and links to desired pages could help users learn more about the website and the services it offers.
This is an inexpensive way to reach thousands of users at once, although care may be taken not to bombard users with emails otherwise they may disengage or unsubscribe or mark the emails as spam.
Update “Expired” Content on Your Website. It is necessary that old content is replaced at a good rate, especially if the website deals with content that needs regular updating.
In the case of old, out-of-context, or outdated content, the users may wish to skip the website. The bounce rate may increase. An updated website guarantees that the user’s interest remains intact and relevant information pops up in search engine results.
Create and Share High-Quality Infographics. High-quality info-graphics is one of the clickbait ways to attract users to a website. Users may find representations useful for their own ends and may thus visit the website.
A well-designed, appealing info-graphics presentation involving pie charts, bars, graphs, interactive user interfaces to display data in a customized way, etc. helps comprehend information in an easier way.
Focus On Mobile Usability. With each passing day, mobile phones are becoming the preferred medium for online surfing. So, our website needs to be mobile-friendly, faster, and responsive. This would ensure more traffic to the website.
I hope you have learned what is the best methods to drive traffic to the website.
