So your question is “What are the criteria for the uniqueness of a page? Well, Let’s discuss.
There may be many criteria for a page to be unique. Page uniqueness is needed in order to be effective in the Search Engine search results. A unique page attracts more organic traffic and retains a loyal user base if the users feel that the page offers the valued information and keeps them entertained as per their needs.
A unique page helps in establishing the credentials of the website and increases the reputation of the organization or firm which is represented by such a website.
There are thousands of websites on the internet for almost any niche. They may have similar content, but still, pages with unique content get better attention and become more popular than their competitors in the same field.
Search Engines have become smarter in understanding user queries and the intent behind those queries. Pages with unique content and expected matching keywords in their ‘naturally’ written text tend to rank higher.
Content is the foremost requirement that makes a page unique. SEO (Search Engine Optimisation) practices help in making the unique along with content.
The different descriptions, suggestions, and tips which can be decisive in the criterion to decide the uniqueness of a page are as follows:
- Content.
To make a page unique, what matters the most is the page’s Content. Clichéd it may sound, but Content is the king. Good quality content that offers satisfaction to a website’s visitors and offers them a different experience as compared to similar sites can help a website gain credibility, authority, and reputation in the community of users.
This helps in building up a loyal base of visitors and more potential consumers or customers thereby a potential increase in the revenue and better returns on investment in a website. Therefore it is needed to invest time and money in creating (and updating, if needed) forms of content available on a website.
What constitutes good content?
It depends on what constitutes good content. The content hosted on a website depends on the field/niche to which the website is related. A sports website, for instance, would be expected to show the latest updates, informative articles, commentary, sportsmen interviews, sports video clips, a summary of performances and matches, etc on it.
What would make a sports website unique from other sports websites would depend on the orientation and the way it presents and offers sports-related information to its users.
The content on a website must be original, relevant, updated, factually correct, and well researched so that the chances of errors are the minimum. The content on each page should follow a wider theme and the goals which a website aims to achieve. Such things require assiduous planning, quality checks, and efforts. But such measures make a website better and unique.
Also, the content should not merely mean plain texts and headings. Such things would make the website monotonous and users would lose interest. The pages should include multimedia and interactive components such as videos, audio, clip arts, pictures, animation, memes, forms, etc depending upon the requirements.
Also, the components and the user interface must be designed so as to make a visitor’s experience soothing, interactive; the user must not feel burdened in scrolling through a page’s content.
The content which is also written to incorporate keywords is more likely to rank higher in search results. These keywords may be the long, medium, or short tail. The keywords are placed at strategic places in the headings, sub-headings, and body of the content on a page. Appropriate SEO practices can help in taking advantage of keywords to be used in the content.
- Headlines
Compelling headlines can help a website to get better ranks in search engine results pages (SERP). Compelling headlines can make a lot of difference to the users as they might become curious or might get attracted to it.
The headlines should also link coherently with the text of the content. Well-written headline and sub-headlines which also keeps in mind searched keywords would compel users to click the link to the website in the SERP.
(In the pages, Header tags are the HTML elements that are used to distinguish headings and subheadings from the paragraph text. These header tags are used for big bold headlines and in subheadings, sectional headings.
The HTML elements range from H1 to H6, H1 being the biggest to H6 being the smallest in size. These tags are important from the SEO point of view.)
- SEO writing.
The importance of writing good quality content to keep a page unique has already been discussed. SEO helps in writing content keeping in mind both, the users and the search engines.
But optimizing keywords and filling the space between strategically placed keywords in a page is not going to do wonders. Instead, such an effort may make a page look like thousands of other ordinary pages which would offer similar content and compete for the used keywords.
A unique page contains SEO-optimized keywords as well as well-written content. The intent of writing content should be for the consumption of a user and not for satisfying the needs of a search engine or its algorithms.
- Content audit
Merely creating unique content is not enough. Most of us might not be able to properly assess the performance of our existing content. Most of us might keep on creating new and unique content without auditing our previous works.
Auditing helps in knowing whether our existing content is achieving its goals and gaining a return on investment. It helps in assessing whether our content is relevant or it has become stale. It also helps us to assess what kind of content is helping us.
The pages which have uniqueness are so because they use the audit mechanism regularly to get feedback and improve or rectify their existing or new content.
- User Engagement.
A page that is able to ensure that a visitor will not bounce off but rather engage with it; this is because of the unique experience the page may be able to provide.
This unique experience might be due to the aspects such as site speed, image and video downloading or streaming speeds, user interface designs of the pages, some novelty in aesthetics and interactive components, various plugins, user experience, page’s mobile optimization, etc apart from the content and multimedia on the page.
Such a unique user experience can make a user want to revisit a page. Such pages, with their overall setup, content, and look help to make a page unique.
In conclusion, Content and the way it is presented are the dominant criteria for the uniqueness of a page. One should keep in mind that Google and other search engines put a premium on high-quality content. Search engines now ensure that pages with high quality get rewarded with better rankings and pages with low-quality content get lower ranks and visibility.
