We all remember the long advertisements on the televisions in between our favorite TV shows and Dramas and how annoying they were sometimes and how useless most of them were most of the time.
Ever since the evolution in technology has reached a higher level, we are blessed with personal computers that let us have a personalized experience even in online advertisements.
Affinity audience refers to the kind of audience that has a natural understanding of a specific kind of product which may be a result of their lifelong experience daily lifestyle.
For instance, users in the field of literature will most of the time search for books online or will be reading reviews of the books they have not read yet. Through their search history, Google will also be able to determine what kind of genres of books they are most interested in.
More than the sales, the primary target of the Affinity Audience is to create awareness about a product a brand. The goal is to create an audience for the future by observing the user’s search histories and lifestyles; learning more and more about their hobbies and passion.
Surely a musician who always dreamt of becoming a rockstar will be interested in buying a high-quality electric guitar if it is sold at a price less than the original one. This is where you come into the scene as an online seller.
This kind of sales campaign is called a display campaign where the best deals and products are relevant to a user’s personal interest and lifestyle. The major difference between them and pop-up ads that are targeted to dupe you is that the fraudsters have no way of knowing your personal taste better than Google. If an interesting deal for a product you have been meaning to buy suddenly pops up on your screen, you can be assured the Google Display Network is at work.
To make it more accurate to find the perfect audience for your sales campaign, Google upgraded the Affinity Audience and made it Custom Affinity Audience.
That further steeped into your interest by following and observing more of your activities that help them get a better understanding of your lifestyle and life choices. Now factors like what kinds of apps you use and what kind of keywords you type on your online searches are also taken into consideration.
If you use Custom Affinity Audience for your sales campaign, Google will also let you target the audience that has been flocking on your rival websites.
