In HTML Hyperlink, the highlighted clickable or visible text is known as anchor text. The” Anchor” is the old version word used in HTML recently it is said to be “an element”. In XML, anchor text is the main content of the element.
Nowadays, Search Engines like GOOGLE analyze anchor text from hyperlinks on the web page. The letters or words contain in Anchor text determine the ranking of the webpage in the list of search engines. Anchor Text is also known as Link Labels or Link title.
On-webpage, anchor text is displayed as blue underlined highlighted text. The main content linked to an anchor text is determined by the words highlighted in the link.
Anchor Text Definitions
Many SEO look at anchor text in different ways. So, Anchor text is defined in some different definitions. Here, below are some definitions of anchor tag:
Exact-match Anchor Text – This is what the word used anchor text is exactly matched with the words used in the main content. Most of the time it shows a negative impact on the viewer, you have to choose a unique anchor text that can’t be matched with the main content.
Targeted Anchor Text – This type of term relates to anchor text words used in link making. If you want to make an anchor text and you are a doctor then your link would be “Doctor NIC”.
Anchor Text Distribution – This term is defined as the quantity of how much a website varies its anchor text links. If it is varied more means many links are present in a single website then it will reduce the ranking on SEO consultants. So, to improve the ranking of the website it has to make similar links in a website.
Anchor Text Variation – Anchor text variation distribution relates to how your anchor text distribution varies in your website with the current link. A high anchor text variation shows a good ranking from a GOOGLE penalty mitigation standpoint.
Anchor Text Optimization
- Don’t always link from Same Anchor text – When you write and create your main content you want to use some special keyword for ranking in the search results. It would show your link unique in the queue of the all results. You don’t want to use same keywords for every link so it could be different for every link you have made in your website.
- Keep your text Relevant to the Linked Page – When you made an anchor text for your link to the content then it must be relevant with the content linked with that anchor text. More relevance made you to improve your ranking in the GOOGLE search results. Hence, you have to create an anchor text like that is more relevant to the linked content.
- Avoid Generic Anchor Text – Generic Anchor Text are the anchor text in which phrases like “click here” or “learn more” are used to create anchor text. If you want to make your website attractive and special you must have to avoid using generic anchor text. If more this type of anchor texts are used in your website it made the visitors or viewers away from your website.
- Keep your Anchor text and links Consistent – When you create anchor text and link for your webpage it must be short, simple and easy to read by viewers and visitors.You should have to maintain consistency of your anchor text and links throughout your webpage. You can make many anchor text and link in a single website but it should be simple, easy to read and attractive also.
