Content Curation is the simple method of collecting the material that may add quality to your content.
The content curating is more of an art than a method that requires your personal touch, meaning that you need to have a taste and knowledge of the kind of things you are collecting otherwise you will perform this task no better than a robot who will put hard work only searching for relevant content rather than making it interesting for everyone.
But a lot of technicality and set patterns also come into the equation when curating the content.
The choice is yours to make whether you want to create your own content or curate it expertly. Both of the techniques require hard work but creating the content from scratch is relatively difficult and requires deep knowledge and experience in the field.
The good thing about it is that there is no stealing in this process, the content collected and curated is included with the source and the original creator gets their due credit.
Not only it is beneficial for you to feature quality content on your website but the creators also receive the credibility and fame that they deserve. The activity of content curating is done mostly on social media websites where users can just post and share the content created by others.
The most popular and convenient website that allows you to make a public collection of the things you find amusing is Pinterest. Not only is it relatively easy to share your collection with others on this website in comparison with the others, you also get regular notifications when other users save your findings.
One solid reason behind the popularity of the content Curation is that you can actually add a personal touch to the content by writing a description of why you decided to include a certain into your collection.
The more quality your words have in this case the better. By giving an insight into the content pointing out the aspects that others could not see, you are establishing yourself as an expert over time.
As for the creators that were the mastermind behind the original content, it is one of the best practices to attract more and more traffic by creating backlinks.
The process of Content Curation automatically creates backlinks for the original creators and the more curated their content is, the wider reach they enjoy on all kinds of social media platforms. This improves their Search Engine Optimization (SEO) ranking and helps them come on top on Search Engine Result Pages (SERP).