As regular internet users, we are all familiar with the advertisements that just pop up on our screens sometimes out of nowhere. Sometimes these ads are just clickbait for viruses and sometimes they are genuine ads belonging to genuine websites.
While you have been told about the virus-containing ads and how to stop them or protect your computer system and network from them, we will be discussing the genuine ads today. What happens when we click on them and how to use them to boost our ranking in Search Engine Optimization.
Click through Rate (CTR) is the ratio that tells us how many people have clicked on our ad as well as how successful has the online campaign been. It is important to remember that the success of the campaign should also include the email campaign.
The simple mathematical equation is; the numbers of CTR = the number of clicks which is also called Organic CTR; the number of people who decided to click on the ad out of all the others who saw it and decided to ignore it.
The people who ignored obviously do not matter much except they will be the target of the next campaign concerned with growing the outreach but the CTR gives us an exact percentage of the Return of Investment (Return of Investment).
The organic CTR is what really matters, even if your website manages to rank on the first page in optimization, it will make a profit only if people start visiting it. The flow of traffic is the main target and there are ways that can be improved so the CTR can be boosted.
- The first step, according to the many experts is the use of brackets in the header tags or H1 tag. The brackets should contain the briefest explanation or the new highlight that may make the users want to visit your website.
- Similarly, the use of numbers in the header tag and also in other tags is a great way to attract more and more traffic.
- These kinds of header tags hints that the content has been already over simplified and it will not take long for the users to find something they need. To spare themselves the extra work, users usually click on the websites where they will not have to browse through hours to found what they came for. Is not it the whole purpose of the internet.