Linkbait is considered to be one of the most effective link-building techniques since the sole purpose of this is to create quality content that will make other websites come running to you to create backlinks.
It is one of those kinds of methods that focus on the quality of the content rather than focusing on the popularity of your website.
The more quality content you have the more chances and offer you will get to create backlinks with genuine websites that will only help you in ranking higher and not give you a bad reputation in the eyes of Google.
The first thing to take note of here is that creating backlinks is a difficult task no matter how much hard work you put in the creativity and research while creating it. This is where the concept of using your content as bait comes into the scenario.
Link Bait is not only about creating quality content but also promoting it in ways that automatically attract other sites towards it.
Since the introduction of Search Engine Optimization by Google and other major search engines, the competition for the top rank has become more of a partnership ventures between the websites that publish content in the same fields. And this is one of the tricks to find those websites that may be interested in partnering with you.
From our childhood, we have been watching the news on TV and the piece that always attracts our attention the most is the Breaking news.
The written version of breaking news is the prime example of the Link Bait because we rarely miss a piece of article that contains some groundbreaking news. Adding breaking news to your content may help you in attracting a potential partner as well as promoting it on social media platforms like Twitter, Facebook, and Pinterest.
Besides having news in your content that will get a new update every single day or hour, it is also important to create content related to the topics that are not going to become irrelevant in years.
For example, if you write an article criticizing the current government, the topic will not lose its’ relevance for a long time even after the government has been replaced by its’ successor but if you write about the political ideologies that have strong support from the general citizens as well as politicians, it will keep attracting new visitors for you for a long time.