QUALITY SCORE IN PPC
We all understand and read about PPC (Pay Per Click) in our recent articles. Now, Quality score also matters for PPC. It means Google’s rating is based on the quality and relevance of both your PPC ads and keywords.
Quality score is mainly used to determine your CPC (Cost Per Click) and your ranking also in the process of auction of as on Google search engine. Google categorized dependency of your quality score in multiple factors like:
- Performance of your Ad account on Google historically.
- Quality and relevance of landing page
- Each Ad group keyword’s relevance
- Ad text’s relevance
- Your CTR means Click Through Rate.
The above are all the factors that your quality score depends upon but as said CTR is the most important factor of your quality score. But Google also doesn’t know how much exactly ‘weighs in quality score depends upon. When more and more means a large number of visitors click your ad then it makes a strong and powerful indication to Google that your ad was relevant and more helpful for users.
INCREASING QUALITY SCORE
Quality Score is most important for your ad in Google Ads and Bing Ads to determine how much and where your ad appears, it is most important to get a top rank in the rating by working consistently on your account of Google ads or Bing ads. Below are some factors that help you to increase your quality score:
- Adding Negative Keywords- You must focus on relevant keywords and work on researching, identifying or adding new keywords that your visitors or viewers like the most. It will only wasting your time and budget also adding relevant keywords working on them or identifying them.
- Refining Ad Text- It is also effectively increase your quality score to identifying or finding more attracting ads. You must worked on finding more attracting text or content for your ads. More effective or attractive ads got higher CTR and also improving your quality score instantly.
- Optimizing Landing Pages- You must optimize your ads attached landing pages time to time for the improvement of your CTR. It directly attached you to the pages with your ad groups. It also provide for all the viewers and also made you able to increase your quality score.
- Keyword Research- You must give time to discover and find highly relevant and short keywords to be added to your ad campaigns and also including long tail keywords that can give you a support to increase overall traffic of visitors on your ads. It will increase your ads click and indirectly improve your quality score.
