We all know the actual benefits of creating links and having a well–structured website. The former helps in attracting traffic towards your website and the latter is essential for keeping the visitors engaged so they don’t leave you hanging in a Pogo Sticking process and increase your bounce rate.
But when you take your site-building techniques and method on a higher level, you encounter a process called Siloing. This process not only increases your rating in Search Engine Optimization but more than that it organizes your website and gives it a more clean look and functionality.
There are different kinds of keywords; some are just singular words and some of them are long-tail keywords consisting of more than one word or an entire phrase. These long-tail keywords are most often than not the highly specified ones who are sometimes categorized as the niche keywords.
We have talked about how much niche keywords can be beneficial for you if you put your mind to attracting more visitors by targeting the highly specified searches. But here is an extension to that method in the form of SEO Silo. Siloing is all about managing your content in a categorized manner.
Just like your clothes have different categories like tops and bottoms, according to which part of the body you wear them on, they all fall under a broader umbrella term. Similarly, your content needs to be categorized and organized in a way users can find relevant topics together without having to go to some other website to fully understand something that you started explaining.
The key to organizing the content this way is to provide links to the related topic through contextual backlinks or anchor texts.
The more interrelated topics of your content are, the higher are your chances of becoming an expert site of a certain subject. For instance, if a website concerned with Networking starts publishing recipes of soups, it will only damage their balance and confuse Google about what their area of expertise is because the two topics are not related to each other for miles.
To have a well-functioning website, your web pages need to be linked to each other through relevancy and links. That is called Virtual Siloing. Physical Siloing is the method of putting related topics on the same page so their names are included in the URL together as well. To select which topics to put together like this, you need to conduct thorough research.
