The first rule of marketing is if you do not have the quality in your product, you must focus on the advertising and try to divert the focus of the customers from the issue altogether.
When the manufacturers compromise on the quality of their product, it becomes the primary job of the marketing strategists and ad agencies to not let the people think about it by shining the torch of luxury on their faces.
The more an advertisement tries to bank on the company name or use a celebrity to endorse their product, the more it becomes obvious that they have nothing to offer in the name of quality.
This may work on televised and print media but when it comes to the internet the rules of the game are different where the priority is always given to the content.
Internet is the most democratic place on the earth and there is no better place than this to exercise your freedom of speech and expression.
Because of this everyone can be assured that it is not aligned with any company agenda that may be trying to dupe their own customer by providing them cheap products at higher prices or any organization that may want to spread false news.
This is where the search engines come into the picture. Major search engines like Google has policies and strategies like Search Engine Optimization (SEO) which helps them choose the best content among all the options they have got.
As we all know that the optimization process is conducted to rank the websites with the best quality content on top so the users can find the most accurate information without having to go through much trouble. You can be assured that the search results of your queries on the Search Engine Result Pages (SERPs) have been handpicked for you.
Through this process of optimization, it has been conveyed to the website owners that nothing but only quality content is prioritized.
The Google Bots that are responsible for the ranks and the ratings that are handed out can only read the content that is in the written form on a website and no human interference is allowed in the working of these bots.
This is the sole reason for the famous saying in the marketing industry that content is king when it comes to SEO. Bots crawl through the website to analyze and inspect content.