We have always been told from childhood that sharing is caring and that there is always enough for everyone. You do not need to despise people because there are enough resources for all human needs but not for human greed.
These simple principles can be applied everywhere including in the marketing industry, there is enough audience for every type of content and the products to be sold.
There is no need for unhealthy competition in a world where it has started literal wars but instead of this, we need healthy rivalries where we can learn from the mistakes of our competitors as well as our own and in that process, a little spying is important to an extent where it does not become unethical.
When spying on your competitors’ websites, the most important aspect to analyze is their oncoming live traffic. You need to find out about the kind of ads they have put up in the online market and what are their strategies for Search Engine Optimization (SEO).
If the strategies they are using suit our own website, you can try them out since there are no copyrights on the marketing strategies yet. The quality of their backlinks should inspire you to create content of equal worth if not more. The better understanding you have of others in your field of area of expertise, the better you can optimize your own website.
If you are spying on your competitors then it is obvious that one of the primary things you are going to be monitoring is the keywords and as we have discussed in one of our early articles, secondary keywords are also important and you can choose your secondary keywords on basis of the most successful primary keywords of your rivals.
Here’s a little note for you to always keep in mind; always keep the list of your rival a short as possible. Only choose those who are either better than you in the game or are giving you tough competition in the near past.
After this, you will have no unnecessary tasks on your hands like monitoring the websites that wouldn’t help you at all. If only you analyze the strategies of those who are best in the market and have successfully gained traffic by using the right keywords, creating quality backlinks, and placing the anchor texts in all the right places, you can be the next big fish in the market.