Before that, we need to know what is digital marketing, what LinkedIn marketing and what is LinkedIn? Digital marketing refers to the process of marketing the product or website using digital technologies which I have already told you in the above paragraphs.
Nowadays this is one of the fastest-growing methodologies in the IT industry. To know more about How to Use LinkedIn in digital Marketing, keep reading this article till the end.
What is LinkedIn?
LinkedIn is one of the social media platforms for professionals. This platform connects the professional with employers. Employers and job seekers can create their own profiles. LinkedIn generates more leads for companies than Facebook, Twitter, or blogging individually.
80% of LinkedIn members want to connect with companies to enhance their decision making
LinkedIn marketing is the best way to promote business.
There are some reasons for that:
Most parts of business professionals around the world are using LinkedIn
The average LinkedIn member has an average annual income of $109,000.
Every second, a new user is logged into LinkedIn
50% of LinkedIn members have decision-making authority for their companies
Tips for LinkedIn marketing
- Complete the LinkedIn profile:
To reach the customer, the first thing to do is to create a complete profile for your business. The best way for an impression is your profile. It is the key to success. So, create an effective profile
Create a company page
Enter all the necessary information like Company name, Company description, websites, etc.
- Create vacancies and Connect with everyone:
Creating new opportunities and communicating with the members of LinkedIn
- Create a content marketing strategy:
Content marketing strategy helps to increase the number of audience for your businesses
Linked in offers three post types:
- Write an article
- Image
- Video
LinkedIn itself recommends its users to post content blogs to their LinkedIn page
- LinkedIn Groups:
LinkedIn groups help to connect with members who are using LinkedIn. Connecting with members will help us to spread our message and increase the business. After joining a professional targeted group, you can freely download a professional relationship.
You can easily share your ideas. Also possible to ask questions and clear your doubts.
LinkedIn marketing tools
LinkedIn marketing tools help to increase the business profit and increase the traffic
- LinkedIn Sales Navigator
- Datanyze LinkedIn for boosting your sales
- LeadFuze
- eLink Pro-Top
Benefits of LinkedIn in Digital Marketing:
- A complete profile in LinkedIn gets the attention of other members
- You can target specific individuals you know are perfect clients
- You can network with people who have the job you want and see how they like it
- Best place to show your business and services you provide
How will you use Twitter for business development?
Twitter is a social networking site. It is one of the most popular social media platforms. Twitter helps you to receive news, follow celebrities, etc.
Tweets can be entirely text-based or they can contain multimedia such as images o videos and links to anything online. Millions of people, Businesses, organizations are using it to discover and share new information.
Why should you use Twitter :
- Immediate connections
- Twitters version of Google text ads
- Promoted trends
Twitter is a free marketing platform. It helps to increase your sales. It is not only a platform that lets you reach your brand into the world but also a platform where your customers come to you.
There are different ways to promote your business through Twitter:
Implementing twitter cards
Every tweet you send needs to be stand out. The best way to do this is by using Twitter cards. You can set up your website which lets you know when people share your posts and also the images shown in the tweets they send. There are different types of Twitter cards available.
Build your Twitter followers
Increasing the number of followers can benefit your business.
There is a tool available for increasing the followers, which is Social Quant. It will rapidly increase your relevant Twitter followers. Increasing followers’ number help to get more engagement and click-through to your business or website.
Engage with influencers
This will help you create the opportunity to gain more followers; you will get more traffic to your website. If your field contains influencers, they will also have the audience you want.
You can easily find these influencers using Social Bro.
Sign up for the service and connect to the Twitter account.
Click on target and find newly come, Twitter users,
Input a keyword in the search field and hit search
You will see an interface. Twitter users are arranged in the order of their follower numbers.
You can adjust your search down if you only want to see your influence users. Then, you can identify your influencers and you can follow them.
You can add your influencers to your Twitter list or send them tweets
Use twitter list
Using a Twitter list help to manage your contacts. You can add people to your Twitter list who want to keep track of and whose tweets you don’t want to miss.
Use Twitter ads to target your Email list
Your email list is made up of people who have chosen to hear more from you. They are very interested in your business.
Use write hashtags
Tweets containing 1 or 2 hashtags have 21% higher engagement than those with 3 or more. You have to be careful and narrow down your hashtag choice to 1 or 2 per tweet. Rite tag tool helps to identify the correct hashtag to use
Study about your competitor’s audience
Twitonomy is a tool that helps to identify and analyze your competitors. It helps to find to whom your competitor is engaged on Twitter.