A local SEO 3 Pack, also called SEO Pack for the convenience of the public is a special Search Engine Ranking Page (SERP) tool that help small and local businesses in attracting local traffic towards their websites.
When you search for any kind of business on a search engine without typing the name any kind of specific organization, what usually happens is you are presented a list of local businesses that are within reach to you.
This way search engines uses your location to show you geographically relevant searches instead of the organic or inorganic search results.
If you have noticed the search results of this type, you would have also noticed that there are only three results on the top and after that the organic or inorganic search results starts.
This three top results are what we call a Local SEO 3 Pack. Earlier it used to be a 7 pack but to combine search results with this pack, it was replaced by the pack of three.
As you can imagine, in the 7 pack it was less competition and the more local businesses had the opportunity to grab a place in the listing but ever since the list got short the competition has increased and it has become extremely important to rank in the list of 3 local businesses if you own one and want to gather more traffic towards your website.
This local SEO 3 pack is a part of the Google’s Google My Business Listing (GMB). This listing can be found on exactly 3 places on Google; Google Maps, Google Local Finder and Google Search. In this process of finding local businesses near you, Google must have access to your current location since it is not convenient for them to ask for it after you search.
As a tactic to rank in top 3 in the local SEO 3 pack, the first thing that is needed to be done is fill out the Google My Business Page.
It is a form asking all the necessary details about your business that will be needed to simplify and categorize you field of business, motive and agenda to the general public without needing to perform time-wasting inquiries.
Not only this simplifies your business, but it also helps you score some points for the SEO rankings. Apart from, getting reviews from the customers that have done business with you is also a great idea to improve your ranking in local pack as well as SEO ranking.