Since Google is now focusing on Search Engine Optimization (SEO), it is as important to distribute your content as create it. The whole functionality of the SEO is based on how great of a presence you have online, whether it be on social media or other websites connected to you through the backlinks.
There are Off-Page SEO and On-Page SEO and then there is Content Syndication which is basically distributing your content to be published by third parties. The benefits of this method are manifold and the topmost priority is the promotion of quality content as much as possible.
Through content Syndication, you can post your content on other websites. This way, you not only publish for your loyal visitors but also covers a wide number of other websites’ customers as well.
This is exactly what every online business wants and now it is legally allowed without anyone blaming you for trying to steal their customers. The reason for this is simple.
The more relevant content a website publishes the more traffic it can attract and if it is your content that is being published by a third party you are creating more ways for Google Bots to find you while they crawl through webpages looking for quality content.
Though molded especially for the internet, this method of content distribution is not as new as you may think. It works well for the newspapers when they publish articles from outside sources like other media agencies or newspapers.
But everything has limits and Content Syndication is strictly prohibited to content media. This way, it becomes an exceptional writing and publishing-based method. From the point of view of all the parties involved in the process, it is beneficial.
If a renowned writer decides to write a blog or an article for a website that is not popular, it creates a buzz that leads to putting both of them in the limelight, which the former parties receive as a bonus with quality content that the writes produced for them.
Similarly, if a big media house publishes content created by a new writer about a topic that was considered Taboo, they are expanding their horizon by treading into the unexplored territory and the writer gains an opportunity which can turn their life around if used wisely.
This is an effective method that connects Giants and Newbies for their own profit. Thus making the work of Google a little more simplified.