As an exclusive SEO technique, pingback is one of the few which are limited to certain communities. In this case, the WordPress Community, which is not inclusive of any other people but bloggers.
WordPress is one of the major blogging sites where all the aspiring bloggers are flocking to make a name for themselves instead of writing anonymous blogs.
Popularity is everything in the game of the Search Engine Optimization ranking game and the SEO community has to include it in their link-building methods.
The pingback is basically what other forms of media, especially social media, call comments. But here in this case there are a few differences between a normal comment section and a pingback comment which has been described as Automated Comments by WordPress. Instead of commenting on their views on the discussed topic as a short comment, pingback is about linking your blog with another relevant blog post.
If you use WordPress to write blogs and want to link your blog with someone else’s, the probable reason behind this is that they are either a famous blogger or have written something that really impressed you. Or it can be both as well.
The method of linking is quite simple; you just publish your own article and mention in content the link of the blog you want your blog linked with.
When your work is done, WordPress will send a notification to the blogger you are so impressed with and then their blog will feature the link of your blog as a special comment along with the other normal comments.
When they receives the request of you linking your blog to theirs, the site can track you back to your URL to see if the request was genuine and not fraudster spam.
The reason they are called the Automated Comments is once the process is completed, the pingback will appear automatically on their comment section.
As a tool for SEO, it is one of the most effective White Hat link-building techniques. If you want to rank higher on the Search Engine Result Pages, it is advisable that you write blogs and create pingbacks.
But the important thing to remember here is that the blogs that you write and the blogs that you link to should be interrelated to each other in at least some ways. Relevancy is always the key in SEO.